With 2026 just around the corner, this is a good time to look back at what Adpos built and refined throughout 2025.
In 2025, Adpos reached a clear turning point.
We evolved from a Facebook-focused payment tool into a solution that supports multiple advertising platforms and campaign models.
Rather than expanding features quickly, our priority was stability in real use cases and long-term scalability for media buyers. Throughout the year, we made focused updates across platforms, strategy, and product structure.
Expanding Beyond Facebook: MOLOCO, TikTok, and AI Tools
As media buyers diversified their budgets, MOLOCO and TikTok became new key platforms. MOLOCO is often used for performance-driven and search arbitrage campaigns, where payment stability is critical, while TikTok offers fast-growing traffic and lower costs for testing new markets but is sensitive to payment disruptions.
In 2025, Adpos optimized card transaction structures to support both platforms. Our cards are now used for search arbitrage, multi-account testing, and scaling on MOLOCO and TikTok, enabling media buyers to move beyond Facebook with greater stability.
Beyond advertising platforms, Adpos also supports payments for AI tools widely used by media buyers, including ChatGPT, Claude, and Midjourney, allowing teams to manage ad spend and creative tools within the same payment setup.
Strategy Update: Supporting Long-Term Media Buyers
In 2025, Adpos shifted its focus toward long-term, high-volume media buying teams.
We gradually removed abusive and high-risk usage patterns, including first-billing abuse, to improve overall transaction quality. As a result, BIN stability improved, unnecessary fund holds decreased, and the platform’s payment approval rate stabilized above 80%.
At the same time, Adpos refined its tiered pricing model, offering more competitive rates to media buyers with consistent monthly spend.
Product Improvements: Shared Card
Product upgrades in 2025 focused on team efficiency.
With shared balance cards, advertisers can issue multiple cards from one account balance. All spending is deducted from the Shared Account Balance, reducing operational effort and simplifying account management for teams.
BIN Development: New Visa BINs for Stable Payments
In 2025, Adpos launched new Visa BINs with clean usage history and controlled access. These BINs generally deliver higher payment approval rates and are mainly used for advertising and high-frequency spending.
With fewer extra charges and more competitive fees, these new Visa BINs help media buyers achieve a more stable and predictable payment experience when binding accounts and scaling campaigns.
Service Expansion: Building a Broader Advertising Infrastructure
Beyond payment processing, Adpos also expanded its service offering in 2025. The platform now provides access to Meta ad accounts and IP proxy services, allowing media buyers to manage multiple components of their setup within a single ecosystem.
This approach helps reduce operational friction and reliance on multiple external providers.
Conclusion
In 2025, Adpos focused on building a solid foundation rather than pursuing change for its own sake. By staying close to real-world use cases, we continued to refine our product and strategy to deliver a more stable and sustainable payment experience. Looking ahead to 2026, we remain committed to long-term reliability and scalable solutions for media buyers.